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50 cold email templates that get replies

Copy-ready openers, follow-ups and breakup emails for sales teams, agencies and founders.

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What’s inside

Templates grouped by the moment you need them, from the first email to the last.

  1. First touchOpeners built around a trigger, a shared connection or a specific pain.
  2. Follow-upsSecond, third and fourth emails that add something new instead of “bumping this”.
  3. BreakupPolite closing emails that often get the reply the first three didn’t.
  4. Referral asksShort notes for when you reached the wrong person but the right company.
  5. Agency outreachTemplates for winning clients when you sell services, not software.
  6. Re-engagementWays to restart cold threads and old leads without sounding desperate.
To
{{firstName}}
Subject
{{company}}’s hiring post

Hi {{firstName}},

Saw you’re hiring two SDRs. Usually that means pipeline targets just went up.

We help teams like yours book meetings before new reps are fully ramped. Worth a 15-minute look next week?

{{senderName}}

Short, specific, easy to answer

  • A reason to write that’s about them, not you
  • One clear ask they can say yes to
  • Placeholders ready for your own lead data

An example of the format used throughout the ebook.

Who it’s for

B2B sales and marketing teams

For directors who need more meetings from outbound without hiring more SDRs or writing every sequence from scratch.

Agencies and freelancers

For founders and consultants running campaigns for several clients who want proven starting points for each one.

Questions

Get your 50 templates and start sending this week

“Over 100,000 emails sent across 20+ domains, with reply rates above 20%.”
Briken Bufi, CEO of Aella Creative Force, on running outreach with Instantly
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